In today’s rapidly evolving public information landscape, authenticity is no longer optional—it’s essential. This session explores how public information officers can lead with integrity, transparency, and trust, even in high-stakes or high-pressure environments. Participants will learn how to align personal and organizational values with public messaging, navigate vulnerability without compromising professionalism, and build lasting credibility with internal and external audiences. Drawing from real-world examples and leadership research, the session offers practical tools to model consistent, value-driven communication that strengthens teams, communities, and institutions. Whether you’re a seasoned executive or rising professional, this conversation invites you to consider not just how you lead, but who you are while doing it.