In an era marked by rapid technological shifts, evolving public expectations, and unprecedented challenges—from climate change to AI adoption—local government communicators are being called to lead through transformation, not just react to it. This session will explore how communicators can navigate organizational change with clarity, confidence, and purpose. We’ll discuss practical strategies for managing internal transitions, communicating transparently during uncertainty, and building trust across diverse communities. Through real-world examples and interactive discussion, participants will gain tools to move from a reactive mindset to a leadership role—shaping change rather than being shaped by it. Whether your agency is undergoing a digital transformation, policy shift, or cultural reset, this session will equip you with the communication strategies needed to guide your teams and communities through change with integrity and impact.