Building a comms team is a lot like running a film set. You're casting the right talent, directing under pressure, and keeping the production on track while politics, tight budgets, and the occasional diva threaten to derail everything. This session equips communications and PR leaders to attract top talent and build resilient teams, whether your set runs smoothly or your environment plays more like a horror film. If you're a one-person PIO team who hires interns or you direct a full cast of staff, you'll gain practical tactics on building a fun and effective crew, conflict resolution, and avoiding the moves that quietly send your best people to exit stage left. You'll also pick up a memorable framework for casting the right people the first time, plus the warning signs that tell you when a role needs recasting. Your directors for the session: a former Hollywood executive turned comms director, and a seasoned PR pro turned independent agency owner. Both have worked the toughest sets in the business, and they'll share what it taught them about casting, supporting, and keeping the talent that makes your team a hit.