Small communications teams are often expected to deliver big results. But when resources are limited, how do you move beyond simply keeping up and build a communications program that is strategic, influential and impactful? 

Drawing from her experience leading communications for a large county District Attorney’s Office as a team of one, along with her background in political and executive leadership, Taylor Long will share practical strategies for leading effectively with limited resources, building organizational influence, and earning a seat at the decision-making table. The session will explore how to prioritize high-impact work, create systems that expand capacity, turn relationships into force multipliers, navigate the unique dynamics of communicating for organizational leadership, and demonstrate the value of communications through measurable results.

Whether you are a new communicator finding your footing, a seasoned PIO leading a small team, or a communications professional who came to the field through journalism or another career, you’ll leave with practical strategies to strengthen your leadership, increase your impact, and do more with the resources you have.