Tom Hall is the Director of Operations and Customer Experience at San Francisco Bay Ferry, where he manages a cross-functional team of six. SF Bay Ferry carries more than 3 million passengers per year, and Tom’s team manages the agency’s day-to-day ferry operations, marketing, media relations, emergency response, I.T., customer experience and strategic communications programs. Tom started at SF Bay Ferry in 2018 as the Public Information and Marketing Manager, where he was a one-person shop running communications until promotions and restructuring led to his current role. Prior to his time on the ferries, Tom served in government communications roles at two Sacramento-area air quality districts and the California Public Utilities Commission, and was a reporter at Vacaville’s daily newspaper. He earned his Bachelor’s in Journalism from Sacramento State. Stingers up.