Don’t miss this “fascinating” and “eye-opening” tour through the why, what, and how of community input. You know the value of good data in decision-making, but do you know which input data you need for which decisions? You know public input can come from many channels, but do you know which channels are good for which data? From social media to surveys, with examples from California cities and counties, you’ll learn what makes some data useful and other data unrepresentative or even dangerous. You’ll get to see the big picture for all government communications, while discovering a newfound appreciation for ordering pizza. In this “incredibly engaging” presentation from data expert/educator Kevin Lyons and notable California PIOs, you’ll learn:

• When you need public input for good decisions - and when you don’t
• What kinds of public input are helpful - and which can make decisions worse
• How often public input is misleading and why
• What are the common mistakes to avoid You’ll also get an understanding and checklists of:
• The two types of input that are always valuable and the two that never are
• The three part test that sifts through individual comments for the good stuff
• The three things you need for a valid representation of what your community thinks
• State-of-art tools and techniques, from AI chatbots to automated surveys
• No-budget tips and tricks to get usable data You’ll also get a tour of the brand new “Interactive Guide To Community Input Tools” created in partnership with the Davenport Institute at Pepperdine.

Sure, you’ll love these useful new frameworks and facts. But you’ll also be able to ignore certain input (and residents) with scientific precision – it’s all part of knowing how to better manage the input you have and get the data you need. Want to serve your community better with less effort? Want to be the hero who prevents mistakes that cause grief and cost millions? Wondering why a sober person would ever say: “I wished this webinar could have gone on for another hour!”? This nationally acclaimed session is for you.