In 2021, government communicators across the state were asked to share important messages with the public about everything from COVID guidelines and water conservation to redistricting and local water quality. Just when we thought we couldn’t handle one more thing, in walks Senate Bill 1383. SB1383 requires all Californians to reduce the disposal of their green waste in local landfills by 75% by 2025, which is more than 20 million tons annually. To be successful, outreach must move beyond simple information and instead inspire behavior change. In this session, you’ll hear how SB1383 affected three different government agencies including the challenges that they faced, the evolution of their messaging to appeal to all residents, and the critical role that agency partnerships played to focus on the biggest waste contributors.