The Perfect Pitch takes you into the inner workings of a newsroom. Learn how producers and reporters select stories for digital and broadcast. Award-winning journalist Steve Gregory will show you some great pitches and some that fell pretty short. He'll also tell you why you should never serve food* at a press event and reveal the person who should never, ever, ever pitch your story idea. As a national correspondent for the world's largest audio company, Steve receives 250-300 pitches per day from all walks of life. He'll show you how he's able to filter them out in just a few minutes. And, he'll show you how he chooses a story he may use in a newscast, a special feature, a podcast, a digital online version, or even a 2-hour special. Steve will also present the 'Pitch Challenge' - If he cannot match your pitch to a media outlet he will give you a $25.00 gift card.