In Disney’s animated film, Encanto, the Madrigal family doesn’t dare talk about Bruno. That’s because just mentioning Uncle Bruno’s name triggers unhappy memories of his ability to foresee the future that’s not always so bright. Similarly, governmental agencies often avoid mentioning the word, “branding,” which can be a hot button issue for any community. Despite this potential pitfall, both the cities of Indio and Mountain View in California took on modernizing their city identities. Learn how these two local government agencies navigated the branding initiative with each taking a different approach for reaching their objectives. Plus get some tips and tricks for rolling out an organization’s new look and feel.