Amid the turmoil of the past few years, the potent opioid fentanyl has quietly become the leading cause of death among 18-45-year-olds in America. All of us have a role in communicating the risk: schools, law enforcement, municipal, and health agencies. And yet the crisis is evolving faster than our messaging can keep up. Hear from a panel of leading government communicators and parents of a teen lost to fentanyl (and awareness advocates) Chris and Laura Didier how they’ve effectively engaged their communities and how they’re continuing to adapt their message as this crisis evolves.