As communications professionals, we can all agree that social media users love seeing photos and videos rather than graphics on their feeds. It is a common misconception that without a high-tech setup, high-quality content cannot be made. The power to create beautiful images and videos easily comes with your everyday smartphone. Tripepi Smith Senior Business Analyst Melanie James and Junior Business Analyst Nolan Voge are experts in the photography and videography space and work with public and private agencies every day to produce first-rate photos and videos. In this session, they will guide attendees through all of the best tips and tricks for capturing great content and will expand your knowledge on the basic theories behind a well-balanced picture and video. Attendees will even have the chance to review a case study from City of Lancaster's Nataly Torres and practice their skills in real-time. Become the content producer you strive to be in just one conference session!