Everyone is talking about how ChatGPT and generative AI will transform our lives, shake up industries, and maybe even take our jobs. This session will explore the incredible ways that communicators can take advantage of these emerging technologies right now to create compelling content so that we can become the masters before the machines take over. Ultimately, the session aims to provide a platform for attendees to learn about the latest trends and best practices in using generative AI for public communication and to engage in a thought-provoking discussion on the future of AI in communication.