As government communicators, we have an uphill battle. Our audience has a limited attention span, challenges with memory, and difficulty understanding our lingo. We pour resources into exceptional written content that fails to make the impact we want. In this workshop, you’ll learn the benefits of a visual-first approach and how effective graphics are the key to overcoming these challenges. Graphics do what text alone cannot do. They help your message stand out, affect the audience cognitively and emotionally, and clarify complex topics. Through simple, timeless techniques, I’ll show you how to create content that catches attention, influences action, and builds trust in your organization. By the end of the workshop, you’ll learn to leverage visual communication to establish your voice, engage your community, and reach your communication goals.