Explore the value of authenticity in your presentations, branding and overall communications strategy. In this presentation, Greer McVay, shares insights into brand development and marketing, and shows how using ‘less than glossy’ material can be more relatable and effective in selling your product or selling yourself as you work to advance your career. Using a variety of communications concepts, anecdotal stories and personal observations, Greer will walk you through the process of letting go of the need to be perfect and empowers you to be real with yourself and your audience by focusing on the story behind the shiny image.