Ever wish your senior management and elected officials listened to you more? Ever wondered how you can get them to pay more attention to the input you collect and more respect to your communications work and team? Or maybe you just think that their decision making could be improved and you’d like to help… Based on training that has been proven in the CPC program at TCU and described by elected boards and management as “Awesome” and “Easily the best government training we’ve ever had”, this session will show you how to achieve all of these things. You'll learn how the best cities and counties rely on their communicators to help them make better and more respected decisions. You’ll learn the 5 steps for good public decision making and see exactly how your work fits into each step. You’ll see examples of how the most trusted and award-winning communicators in California and beyond have used their influence to help steer their agency’s ship, not just row in it. You’ll also see some examples of communications projects that were so successful they helped people like you get promoted into more general management roles. If you are want to have more impact in your community and get more respect and autonomy for your work (and yes, maybe even get promoted) don’t miss this session!