Data mapping is a powerful tool that can help unlock data driven strategies to develop smart outreach campaigns that resonate with your target audience and increase engagement. This easily accessible tool applies data mapping techniques to visualize the potential reach of your campaign and how to deliver your outreach tactics with pinpoint accuracy. Data mapping tools can be applied to all types of campaigns. In this session, we will use the City of San José's recycling campaign as an example. You will be able to apply what you learn to your own program needs back home. In this session, we will:
- Describe what is a data mapping tool and how it can help develop a smarter outreach campaign
- Different types of data mapping platforms like ARC GIS or Google Maps
- Identify neighborhoods (audience) with high rates of recycling contamination
- Dissect census demographic data, program data, language, and socio-economic elements to craft personalized messaging
- Demo a populated map
Develop and measure campaign performance About Us The Recycle Right team at the City of San José Environmental Services Department use ARC GIS and other easily accessible data mapping tools to strengthen outreach strategies, resulting in the development and execution of a smarter public awareness campaign. This approach can help educate San José residents to recycle right, increase positive recycling behaviors, and address San José’s recycling contamination.