It seems like every time you log into one of your social media platforms, something has changed. There are big changes like Twitter becoming X and Facebook constantly changing the look of their ad center and administrator pages, to things like not allowing captions on videos or what benefits are there to paying for a premium X account. This session will help you navigate the changes and how to alter your strategy for posting to social media. Do you need to post to every platform? What type of posts will get you the most engagement and return on investment? What type of content helps you build the strongest relationship with your residents?