Let's admit it: we all love a captivating program that keeps us coming back for more. And guess what? Your agency can create magnetic content that does just that! Tune in Next Week! provides a comprehensive guide for planning, producing, and promoting a compelling series on your social media platforms. Using our office's Marsy's Law Mondays framework, this session begins by emphasizing the importance of crafting a robust content strategy tailored to your brand or message, aligning with target audiences, setting clear objectives, and shaping the overarching theme. Consistency and audience engagement are key, so series planning insights will cover determining episode count, length, content structure, who should be in front of the camera, and creating engaging episode outlines. Production techniques will also be explored, including video recording, editing, and graphic design, even with limited resources.
Eric Castorena - Riverside County District Attorney's Office
Doris Eliana Lopez - Riverside County District Attorney's Office