In today’s rapidly evolving design landscape, embracing AI is not just an option; it’s a necessity. The City of Santa Clarita invites you to a comprehensive discussion regarding the incorporation of AI into your daily design tasks. This session will emphasize AI’s ability to generate innovative ideas and translate them into tangible, real-world design solutions. You will also gain insights into some of these cutting-edge AI tools—including Midjourney, Adobe Firefly, Canva and Shutterstock—before delving into the new generative AI features in Adobe’s Photoshop and Illustrator. Finally, we will explore actual case studies that have utilized these technologies. Discover how AI serves as a catalyst, optimizing workflows and enhancing both efficiency and innovation in the communications and design universe.