Does you press conference drag on and /or go off the rails? Do you put in a lot of effort for very little pay off? Award-winning investigative journalist Steve Gregory will take you through some best practices to help you stay focused, tighten up your presentation and cater your press event to the right media. Steve has covered thousands of press events, good and bad, and he'll use his candid and humorous delivery to give you some new tools to help execute your best press event ever. He'll give you some useful tips to deal with 'aggressive' reporters, construct a press event countdown checklist, and some ways to help ease the egos of politicians who like to 'hijack' press conferences.