Do you want to know if you are effectively communicating? Do you want to know if your customers are reading your social media, newsletters, or flyers? Is your agency planning a project or rate increase, but you are unsure how to message it to gain support? Do you want to build internal support for your communications plans? Welcome to the benefits of statistical analysis – aka the customer survey. Surveys provide statistically accurate answers to all the questions you need to plan your communications efforts, while giving you a baseline to measure future success. This session will help you understand the costs, benefits, and details of how you can lead an in-depth analysis to determine how your agency is doing, what they can do better, and how to test all facets of your communication outreach. It sounds daunting, but this session makes it easy, led by a communications expert with over 15 years of experience running local, regional, and statewide surveys in both the private and public sectors. Short on funds? Not to worry. The session will also offer creative solutions to fund these efforts.