There are limitations on what you can say and do as a public agency when it comes to ballot measures. As communicators, your creativity is often confined by legal constraints, political whims and more. How do you inform the public without advocating to vote “yes” on a ballot measure? Learn from the City of Mountain View’s Communications Team on how they learned to walk the line in informing the community about a ballot measure that ultimately passed with over 70% of the vote in the November 2024 election.