In your communications, it’s important for agencies to consider what’s in it for the people who will be impacted by today’s changing landscape. From new services or projects to working more effectively with local media, you must be able to answer the WIIFM question, which stands for ”What’s in it for me?” In this workshop, we will test your knowledge in a game of trivia. Together with our panel of experts, we will explore ideas and strategies to provide compelling reasons for why people should participate and support changes. Topics will include how to communicate traffic safety improvements, creating call-to-action campaigns to support local, regional and state initiatives, and turning residents into ambassadors of change! This is a round of WIFFM trivia you won’t want to miss.