Ever been asked to send a survey out (or taken one) and thought “hmm, that seems like a bad question” - but maybe you didn’t know exactly why? Maybe you have to write questions yourself sometimes and just want to make sure they are high quality? Or perhaps you’ve wondered what kinds of survey questions you should send to which groups, and what questions might waste everyone’s time? In this session you’ll learn from a survey writing expert who has seen the good, bad and the ugly in writing and editing many thousands of survey questions for local governments. From incomprehensible jargon to incomplete and unbalanced answer sets, you’ll see plenty of examples of bad survey questions and learn the most common mistakes almost everyone makes. Then you’ll have the opportunity to workshop your own topics and ask questions so you can learn how to design the right questions for the right audiences yourself. You’ll even leave with a simple 1 page checklist you can use in the office and share right away. Plus, you’ll finally know how (and why) the movie rating scale is biased. Don’t miss this one!