What makes a strong community brand, and how can public agencies use branding to build trust and engagement? Join us for an insightful conversation with Jenny Windle, JPW founder and past CAPIO president, who has successfully branded more than a dozen communities and organizations across California. With a deep understanding of what makes a brand resonate with the public, Jenny will share expertise on creating an identity that reflects your agency’s values, fosters community connection, and stands the test of time. Bring your questions, share your challenges, and gain insider knowledge on what works (and what doesn’t) in community branding. Whether you’re launching a brand from scratch, refining an existing identity, or just curious about best practices, this session will leave you with actionable insights to take back to your agency. (Roundtable limit: 15)