Building a cohesive brand in local government can feel like a tall order—especially when you’re juggling public meetings, press releases, graphic design, and social media. But a strong, consistent brand isn’t just for the private sector. It’s a valuable tool that helps your agency communicate clearly, build trust, and connect with your community.This session will guide you through identifying your agency’s unique voice and personality (because yes, even government agencies have one!) We’ll explore how to shape a unifying message and visual identity that reflect your mission and make your communications more effective.You’ll learn practical steps to create and implement a brand style guide—from tone and typography to templates and tools that make consistency second nature. Finally, we’ll look at a real-world case study on maintaining brand alignment across channels, from social and print to video and signage. You’ll leave with strategies, examples, and a clearer path to a brand that truly represents your agency.