This engaging workshop is designed for communicators who want to move from theory to results by strengthening their strategic approach through the RPIE model: Research, Planning, Implementation, and Evaluation. Whether you are exploring APR accreditation or simply want to refresh and deepen your strategy skills, this session provides the space, structure, and expert guidance to make RPIE meaningful and applicable to your work.Participants will apply RPIE concepts to real agency projects, identifying audiences, crafting measurable objectives, outlining tactics, and connecting outcomes to evaluation metrics. Facilitators will provide structured prompts and tools to help attendees translate these elements into actionable plans that demonstrate measurable impact.Accredited professionals will share insights on how RPIE strengthens both communication outcomes and professional portfolios, including guidance for those considering the APR process. Small-group collaboration and peer review will create a supportive environment for participants to exchange ideas, refine approaches, and gain confidence in their strategic decision-making.By the end of this session, participants will have completed portions of an RPIE planning framework they can immediately use in their roles. They will also receive digital takeaways, including an RPIE worksheet, resource guide, and sample case studies to continue learning beyond the conference. This session empowers communicators to elevate their strategy, improve results, and chart a clear course toward professional success.