San Diego’s scenic coastline may set the backdrop, but this conversation is all strategy.
Join fellow veteran public-sector communicators for a relaxed Beach Fire Pit Chat exploring how successful communications strategy really unfolds in practice. From gathering insight and setting clear objectives to executing under pressure and measuring impact, we will walk through the full lifecycle of a communication effort without the jargon or classroom feel.
Panelists representing city, county, special district, and consulting perspectives will share candid stories about what works, what gets rushed, and how they navigate leadership expectations, public scrutiny, and limited resources. This isn’t your average step-by-step workshop. Instead, attendees will enjoy a candid discussion and Q&A about how strategy actually plays out in public agencies, from tradeoffs and pivots to lessons learned along the way.
Whether you are strengthening your professional credibility or simply looking to sharpen your approach, you will leave with practical insights and a clearer understanding of how intentional strategy drives meaningful outcomes.
Pull up a (beach) chair, and let’s talk strategy!
Christine Brainerd, APR - City of Folsom
Lael Wageneck, MPA, APR - Santa Barbara County Public Works Department
Julie Prayter, APR - Placer Mosquito & Vector Control District
Liselle DeGrave, APR - DeGrave Communications