Step inside the newsroom mindset and learn how to turn your agency’s everyday work into headlines that matter. As an award-winning communications professional and former TV reporter who has worked in three states, Wendy Aguilar bridges both worlds to help you understand what truly captures a reporter’s attention.This session takes you behind the scenes of the media decision-making process to show what works and what doesn’t when pitching stories. Learn how to write compelling media advisories and press releases, time your pitches for maximum impact, and anticipate what reporters need under tight deadlines. You’ll also get practical tips for hosting effective press conferences, and how to make your event visually engaging. Plus, how to build strong, authentic relationships with local reporters that lead to lasting media connections.Finally, discover how to use social media as a powerful tool to grab reporters’ attention, spark media interest, and give your stories life long after the cameras leave. Walk away ready to think like a reporter, pitch like a pro, and become your own newsmaker. Welcome to the newsroom!