Is great writing an inborn talent? Probably. Is it a craft you must practice and sharpen for years? Absolutely.But that’s not important right now. You have just a moment to engage and inspire your readers. So you need to write better today — and teach your team to do it too.This session is your quick-start guide.John Fabris will draw upon examples from his Irvine Ranch Water District educational displays —  which won the CAPIO Award of Distinction for writing in 2024 — and from news releases, classic literature, and board reports. He’ll share lessons learned from his best college editing professor, his worst college vodka party, and a verbal joust with his cable company.John will serve up a fusillade of phrases that torture your readers, and challenge you to make them sing.If you didn’t like that last sentence, John will show how to use a thesaurus for good (like Sylvia Plath) and not for evil (like this friend Eddie).You might not write like Steinbeck by the end of the hour, but you’ll know how to make his writing better.Please attend. If you don’t, John will think he should have done a better job writing this blurb.