As public information professionals, we take pride in understanding the steps to media relations, building rapport, and providing relevant information to the community, vis a vis our relationships with the media.But what do you do, when all the textbook steps to feeding and dealing with the media, do not pan out? How do you handle a situation where the rules to engagement don’t apply? What is your next move?This presentation will include a hypothetical, but completely real, scenario presented to the attendees. Facts will be presented in a cadence to allow the room to respond/react with their ideas on next steps, before the next fact is presented.