Tired of guessing what your community actually wants to see? Stop guessing and start tracking and learning!We’ll show you how to build smarter campaigns that turn analytics into creative fuel to connect with your audience. Discover how we use data to craft content for social posts, print materials, and internal initiatives that drive interest and share better storytelling.We’ll share real examples of how our city tested and refined campaigns—what worked, what flopped, and how tracking engagement helped us gain deeper insights.