If your agency’s approach to LinkedIn is still just reposting what you share on Facebook, we see you, but you’re doing it wrong. Amid our competing demands, the least trendy of the social media platforms is often an afterthought. But as organic engagement declines and discourse grows more inflammatory on other major platforms, LinkedIn has emerged as a smart, valuable tool for reaching a more constructive audience and advancing both institutional and personal reputations. More investment here can yield strong results for your agency and your career. Over the last year, Placer County and CAPIO revamped their LinkedIn strategies—growing their following by more than 31% and 92% respectively—and advancing their broader influencer engagement, recruitment, and branding goals. At ReGen Monterey, the waste management agency had no LinkedIn presence just a few years ago—but it is now one of our most trusted channels for professional storytelling, peer engagement, and industry visibility. Presenters will break down their strategies for building and leveraging their agency LinkedIn audiences and how you can use LinkedIn to enhance your own professional profile and career.