Name
Reimagining your agency's website: practical tips and tools for a winning strategy
Description
Data shows that our agency websites are one of the top ways that our community gets key information on projects, programs and initiatives. Many times, agency websites evolve over the decades with many staff adding content and pages. These ghosts of website’s past often are not representative of our agency’s current brand, don’t follow writing best practices, lack ADA compliance, or are not fully optimized for SEO. When it’s time to undertake a new website redesign project, it’s often overwhelming even for seasoned communicators to know where to start and how to make the process flow seamlessly. During this presentation, you’ll hear from a panel of senior communications professionals and website experts on how to reimagine your website. Key Take-aways: • A real-life case study from the City of Folsom discussing best practices and lessons learned • How to get agency buy-in on the project and needed resources • How to lead the project from developing an effective RFP to launching the site live • Key steps for a website development strategy, including research, planning, implementation and evaluation • How to create a website current with today’s standards: ADA compliant, mobile-responsive, optimized for search, data-driven • Branding and marketing • New website trends
Christine Brainerd, APR Rachel McGuire Robin Rockey
Date & Time
Wednesday, November 3, 2021, 4:30 PM - 5:30 PM