Data shows that our agency websites are one of the top ways that our community gets key information on projects, programs and initiatives. Many times, agency websites evolve over the decades with many staff adding content and pages. These ghosts of website’s past often are not representative of our agency’s current brand, don’t follow writing best practices, lack ADA compliance, or are not fully optimized for SEO. When it’s time to undertake a new website redesign project, it’s often overwhelming even for seasoned communicators to know where to start and how to make the process flow seamlessly.