Is it time for a press conference upgrade? Award-winning investigative journalist Steve Gregory will walk you through some steps to improve your press conference skills, from planning to prep - from execution to follow up. He'll reveal results of a nationwide survey of reporters on their top 'presser pet peeves'. And, he'll discuss the 1-3-10 model for producing the ideal press conference. And, you'll get all this great information from someone who has sat through hundreds of hours of press conferences. Expect to see visual examples of well executed press conferences and some that didn't quite make the grade. How do you handle a press conference that goes off the rails? How about dealing with aggressive reporters? Any idea the number one complaint reporters have about press conferences? Show up and Steve will tell all.