PIO as publisher: storytelling in the new media age
The changing media landscape presents unprecedented challenges – and opportunities. One school district and several Southern California police departments have created their own media channels, employing former journalists and creating award-winning content. The content is reaching millions of people, generating social media buzz and engagement and forcing the mainstream media to take note. It’s also helping get key messaging directly to key stakeholders in ways that educate, entertain and delight. Is this the new frontier in public-agency communications?
Date & Time
Friday, November 5, 2021, 9:00 AM - 10:00 AM