Community engagement, transparency and trending are great buzzwords that get tossed around. The challenge is how does your public agency connect and interact with the public you serve? Are you reaching all your demographics while ignoring others? This session will offer practical tips to help your agency get started with video production and how to utilize the internet to promote your videos on your agencies website, social media, and video sharing platforms (YouTube, Vimeo, etc…) Millennials want to be a part of something bigger then themselves. They are looking for opportunities to have an impact. Dan Summa will share its successful model of integrating high school and college students into a Media Internship Program. Since 2013 over 100 students went gone through the program and 12 part time staff went through the training.