The days of government communicators holding a press conference or issuing a press release and posting it on social media and hoping their message reaches everyone are long gone. The COVID-19 pandemic has forced communications departments to expand their methods, utilize non-traditional outlets and get creative to reach under-served and under-represented populations.
This session will help you find effective and efficient ways to bring equity, diversity and inclusion to your communications plans and make sure your messaging reaches your intended audience.
Attendees will learn everything from tactics to target specific populations on social media to how to engage community partners to relay your message to non-English speaking populations and how to ensure empathy and humanity come through in your messaging.
Sometimes it takes things like a pandemic to burst your comfort bubble and expose new methods of communications.