Mike Watson is Executive Producer and Founder of the San Diego video marketing firm Video Approach. Mike is a seven-time Emmy award winner. He spent more than a decade chasing television news – from hurricanes on the eastern seaboard to earthquakes on the west coast. Moving into commercial production, he worked for the San Diego CBS affiliate directing commercials, PSAs, and half-hour programs. Eventually, he left the network life to serve corporate, nonprofit, and government clients with the skills he spent years mastering.

Video Approach works with government entities spanning the entirety of San Diego County and throughout the state of California. We specialize in all things video - whether it’s press conferences, live streams, wrap-ups, social media videos, long-form documentary and conceptual marketing videos, broadcast commercials or animation, we are ready to make your video project a reality.