They are the rare legacy projects for an organization - the new building or amenity with a hefty price tag that will make a marked difference in the everyday lives of residents. The projects that are a really big deal to your organization, and it is your job to make them a real big deal to the community as well. Hear from the City of Santa Clarita and how they promoted not one, but THREE landmark projects in the span of one year. Find out how they hyped up the community and media and got social media buzzing about a new ice and entertainment center, a new Sheriff’s Station and a spectacular Community Center. You’ll learn about their approach to utilizing video, augmented reality, emerging social media platforms, community art projects, behind-the-scenes construction photos, the LA Kings and even police dogs to build excitement about these projects. You’ll leave with concrete tips on how to build a strong foundation of community hype, worthy of your most important projects.