When Sacramento Fire was opening up its lateral firefighter position, the Sac Fire turned to social media to create engaging content to promote the job! We created a number of social media post, including what became our first viral reel. Using a popular song, the post for the lateral firefighter job was seen more than 70K on Instagram alone. Not only did we receive a significant number of applicants for the job, but we also got a lot of new followers on Instagram. Since then, we have been focusing on creating more Instagram Reels that have helped get our message out. Join Sacramento Fire's Media and Communications Specialist Wendy Aguilar and Public Information Officer Keith Wade to learn all the latest trick and tips of how to create Instagram Reels. Learn how to come up with content and how to create engaging videos that will help grow your audience.