With social media platforms such as TikTok, Instagram Reels, and YouTube Shorts on the rise, videos have become the new way of not only engaging your followers, but also highlighting your events and happenings. The City of South Pasadena has undergone a significant modernization of social media use, increasing our social media followership by over 50% in one year. A large reason for our success comes from creating engaging videos to highlight staff, businesses, and even the Mayor's State of the City. Join this session to learn simple tips and easy ways to create engaging videos to showcase your City's hard work.