Date & Time
Wednesday, May 15, 2024, 10:45 AM - 11:45 AM
Name
From the Gilroy Garlic Festival to the Maine Manhunt: How to Manage Prolonged Crisis Communications with a Small Team
Description

Nothing seems more daunting than facing a multi-day crisis with a communications team that feels infinitely too small. Public sector communications teams are often lean, but have a huge amount of responsibility in a crisis affecting the public. Using two case studies of the mass shooting at the Gilroy Garlic Festival in 2019 and the Lewiston, Maine manhunt for an active shooter in 2023, I will share my experiences and best practices at managing prolonged crisis communications with few resources. I will share tools that can help you visualize and prioritize your strategic communications objectives on the spot, as well as help you divvy up responsibilities to cover press conferences, interviews, media inquiries, content creation, social media strategies, and more. These tools can help you strategically manage your crisis communications in a high pressure situation with no advanced warning, too little sleep, and too few communicators.

Katherine Zackel
Location Name
Valencia I/III