Kerry Shearer is a former longtime PIO for Sacramento County who has a wide-ranging background as a web video expert, emergency communications trainer, social media specialist, conference speaker and broadcaster.

He implemented cutting-edge social media strategies to communicate public health messaging during the H1N1 flu pandemic, and served in Joint Information Centers for northern California’s historic wildfires, turning all significant news releases and announcements into live and recorded videos.

Kerry is also part of a team that provides DHS-certified crisis communications training to PIOs who would staff a Joint Information Center during a disaster.

In addition to fast-turnaround smartphone video production, Kerry’s specialty is live video. Livestreaming offers unprecedented opportunities to create high-impact, engaging content, and is especially critical in emergencies. Kerry knows the effective techniques, tips, and tech to help anyone create compelling content with smartphone video.