With over 24 years of dedicated service to the California Department of Forestry and Fire Protection (CAL FIRE), Alisha demonstrates a detail-oriented approach and strong communication skills throughout her career. Her expertise spans media, digital, and marketing strategies, with proficiency in updating social media platforms and websites, crafting press releases and talking points, and coordinating events. Alisha excels in developing both print and digital media to effectively promote specific messaging.

In her role as an Information Officer II at CAL FIRE, Alisha leads the development and implementation of a comprehensive public education, outreach, and engagement program. She supervises a team dedicated to informing the public about CAL FIRE's mission, coordinates instructional programs, and addresses urgent educational needs during impactful events. Alisha also contributes to managing multimedia content, digital publishing, social media, and integrated campaigning, working closely with stakeholders to ensure consistent content delivery.

In her previous position as a Communications Analyst, Alisha identified content requirements based on administrative objectives and program input, organized information for reporting purposes, and conducted data collection and analysis. She excelled in researching and synthesizing information into briefing papers, reports, and project documents. She also fulfilled administrative duties such as hiring, budgeting, contract management, and scheduling. Notably, she served as a Public Information Officer during large-scale incidents, demonstrating her ability to communicate critical information effectively.

Alisha has been married for 22 years, has three children, and enjoys camping and spending time outdoors.