In the face of escalating wildfire threats, understanding how to engage with changing and diverse audiences while enacting best -practice behavior change principles is paramount. Hear from experts, CAL FIRE and Boncom in an interactive workshop where Public Information Officers can delve into innovative fire safety communication techniques that blend science with behavior change methodologies, empowering them to help foster safer, more resilient cities and counties.

Key Topics Include:

Adapting to Diverse and Changing Audiences: As California's population evolves, so must our communication strategies. Our speakers will share insights into tailoring messages to resonate with diverse communities, from urban centers to rural areas, taking into account cultural nuances, language barriers, and varying levels of wildfire awareness.

Science-Backed Communication: Learn how the latest research in fire ecology and behavior change science can inform and enhance communication efforts. Discover how data-driven insights can shape more effective messaging and drive behavioral changes in wildfire prevention.

Behavior Change Methodologies: Engaging with audiences is one thing; motivating them to take action is another. Our speakers will unveil practical behavior change methodologies, rooted in psychology and social science, to inspire individuals and communities to adopt wildfire-safe practices.

Conclusion:

Gain an in-depth understanding of the role communication plays in mitigating wildfires by elevating the support from all aspects of the community. From public awareness campaigns to community engagement initiatives, explore strategies that have proven to be effective in preventing fires.