Lizzi Perkins is an Associate Strategy Director at Boncom. With a background in communications research and branding, she has worked on award-winning non-profit initiatives from a wide range of prevention topics including mental health, substance misuse prevention, violence and injury prevention, suicide prevention, and wildfire prevention as well as for-profit brands like Hershey’s, American Airlines, and The Smithsonian. Lizzi has helped create a behavior change course for all employees to apply evidence-based messaging tactics, conducted primary research on tough-to-measure topics, and worked with creatives on campaigns to fight stigma and establish healthy social norms.