In 2024, California adopted sweeping new water conservation regulations that fundamentally changed how public agencies must approach water management and community engagement. Join industry experts for an essential briefing on California’s 2024 water conservation regulations and what they mean for your agency’s communication strategy in 2025 and beyond. This multi-speaker session brings together communication leaders from across the state to share practical insights, creative campaign examples, and proven engagement strategies. Through a dynamic panel format, learn how agencies are breaking through conservation fatigue with innovative approaches like brewery partnerships and HOA toolkits. Learn practical strategies to overcome conservation messaging fatigue and discover innovative approaches to inspire community action. As California implements its most significant water conservation regulations to date, public information officers must navigate new requirements while maintaining effective community engagement. This comprehensive session brings together experts from multiple agencies to provide both high-level regulatory understanding and practical implementation strategies. As California continues to face unprecedented water challenges, many public information officers find themselves caught between complex regulatory requirements and an increasingly difficult-to-engage public. This session demystifies the 2024 water conservation regulations and transforms them into actionable communication strategies for your agency.