In times of crisis, government agencies face immense pressure to respond swiftly and effectively. Technology and communication are critical in enabling these agencies to coordinate efforts, share real-time information, and mobilize resources. Advanced communication tools facilitate seamless collaboration, ensuring that accurate information is disseminated promptly to the public and among response teams. This helps prevent misinformation. Moreover, technology like data analytics and geographic information systems (GIS) empowers agencies to anticipate the needs, track the progress of interventions, and communicate more efficiently. Overall, leveraging technology and effective communication can significantly enhance the capacity of government agencies to manage crises, inform constituents, and ultimately save lives. In this session, CAL FIRE communications and technology leaders will showcase how they implemented significant changes to the CAL FIRE website with tools that government communicators can use during active wildfire to better inform the public, target messages and use as a reference one the crisis has been mitigated. This session will cover tips and tactics for effective crisis communications when that’s not a regular part of your daily communications work. From 3D maps with evacuation overlays, to community demographic profiles, the CAL FIRE Incident pages and maps contain verified information local jurisdictions, and the public can use to stay informed during wildfire events. These tools can be used in briefings and on social media, and can be referenced after the event to aid recovery efforts.